Top 5 Benefits of Integrated CRM & Email Marketing: Scaling a Small Business

by admin_webmastered in Digital Marketing November 28, 2021

CRM and email marketing – these are the two ingredients for scaling a small business. 

Also known as Customer relationship management, CRM, in combination with an email campaign can do wonders for your small business.

On one hand, email marketing is pivotal for appealing to your desired audience, growing it, and in the end, better promoting your service or product. On the other side of the spectrum, CRM is there to optimize relationships with all your clients, enable you a central data nest, and deliver the utmost personalized content to eager readers.   

Use both as a blend of tools – and you got yourself a small business on the way to great heights. CRM and email marketing do various tasks in a joint effort – they organize contacts, store customer data and shield it, and automate campaigns that charm customers. 

To make the most of your small business capacity – as you should – here is everything to know about CRM and email marketing for small businesses. 

Next stop? Success City!

How CRM Works in Favor of Small Businesses?

The relationship you have with your client is critical to surviving in the toughness of today’s industry. Therefore, maintaining a solid and firm relationship with your contacts is critical for your business’s success, and it should stretch from acquisition to retention.

All business leaders know that attracting new consumers is up to five times more expensive than trying to keep existing ones. This is why applying CRM (customer relationship management) is crucial. To get started, assess your performance in developing relationships with your connections by implementing the following metrics:

Satisfaction Score (CSAT / NPS)
Customer Retention Rate
Cross-Selling and Up-Selling Rate
Contact Frequency
Lifetime Customer Value
Sales Closing Rate

Thanks to integrated CRM for small business, your brand can tackle every touchpoint regarding your relationship with the customers.

Small firms nowadays utilize CRM to provide tangible benefits that assist them in generating profitable development, achieving operational excellence, and creating income. It has a smooth end-to-end connection, is versatile to deploy, and has a lot of features.

CRM also involves client-oriented divisions such as marketing, sales, and customer service. It delivers detailed reports and paints a complete picture of all consumer interactions and contact points.

Advantages of integrated CRM for small business

As mentioned before, CRM software will enable a 360-degree view of customers’ all aspects. Such a benefit can turn out to be a considerable advantage over competitors and increase your income. Some of the main benefits your business will gain include:

Increased client profitability and sales success
Minimized costs
Track and run marketing campaigns
Consistent and efficient customer service
Improved client relations
Seamless integration
Improved decisions
Business growth
Improved processes of product development and service delivery

CRM can work wonders for your business as it can improve many aspects of your sales, including sales pipeline and pricing configuration, among other segments.

As for the management sectors, the organization you run will have better contact, quotation, order, activity, account, commission, time, and territory management.

You can also improve services through a powerful set of tools, including complaint, knowledge, case management, orders, planning and reporting, workflow, and escalation.

Small and medium businesses may use powerful analytics to examine sales prospects by customer, product, or region and generate sales predictions for a certain period of time.

How Email Marketing Works in Favor of Small Businesses

Thousands of organizations of all sizes employ email marketing across the world. Those inexperienced with this kind of marketing may be baffled why email marketing for small businesses is so popular. To better understand why companies across a wide range of sectors implement it, here are 10 reasons it is considered the most successful marketing method by many.

 It has Low Costs

There are no expenditures for printing or delivery, and no fees are paid in return for visibility on billboards, magazines, or television stations. To automate, track and analyze emails better, the management for email marketing for small businesses should consider investing in professional software, which is a one-time cost.

Reaches an already engaged audience 

Considering people sign up to receive such emails, your business has already reached its target audience. This will leave no room for annoyed customers, thus avoiding creating a negative image. 

Delivers targeted messages

Not only those who have signed up will receive emails, but you can target specifically those who are interested in a specific product. Such preciseness will select potential buyers, and you will no longer chase after non-profitable clients.

Drives revenue

According to Marketing Week, email produces roughly £29 billion in retail transactions each year. With that stated, thanks to email marketing for small business aspects, you can take full advantage of impulse buyers. This is only one of the many email marketing tips you can use.

It is easy to get started

your business doesn’t require a ton of experts to utilize this tactic. All you have to do is either look into some email marketing platforms or start up an email campaign with attractive templates, videos, images, and/or logos.

Easily measurable

The feedback you will get from the emails you’ve sent in ratio with the revenue and final numbers will tell you more than you need regarding the profit and number of customers you’ve gained.

Easily shareable

Email marketing for small businesses has a huge advantage over other types of marketing as you can reach a much bigger audience without having to pay for it. This way, your message can spread like wildfire among your customers’ friends as well if your email is compelling and engaging enough.

Reaches a global audience

Although your message can reach thousands of social media users, you can’t be sure who reads it. By sending an email, you can rest assured the targeted customer takes your message all in.

It is instantly impactful

Thanks to the speed of the internet, customers can purchase your product seconds after you’ve sent the email.

Allows unrivaled return on investment

This is a self-explanatory method as numbers will speak for themselves once you find the recipe that works for your small business.

The Benefits of Integrated CRM & Email Marketing for Small Businesses

CRM and email marketing are the two most crucial instruments in any business’s armory. When used together, they provide significant advantages to both small and large companies.

Many companies, however, continue to handle their sales and marketing activities with separate systems. This creates a gap between the two activities, resulting in lower productivity, customer engagement, and, eventually, sales conversions. Integration of your CRM and email marketing solutions might help you overcome a lot of these problems.

Combining these two impactful tools will enable your business to:

Gain a holistic view of each relationship with your customers
Maintain continuous sync within your lists and data
Transfer marketing engagement into sales actions 
Upgrade sales and marketing collaboration
Experience increased convenience & visibility 

Gain a Holistic View of Each Relationship with Your Customers

CRM and email marketing solutions tend to improve interactions with customers to develop better connections. However, it’s difficult to determine which interactions have previously occurred within the team, what another team member and what steps to take if your platforms aren’t connected. This might result in misunderstandings, general dissatisfaction, and even missed potential purchases.

Both sales and marketing interactions are maintained in one place. So, integrating CRM and email marketing allows you to view real-time outcomes from marketing campaigns, thus giving you a better knowledge of your customers’ behavior. Because the platform tracks all consumer activity, marketers can get important insights on customers’ behavior which will help them adjust and tailor their campaigns accordingly.

Maintain Continuous Sync Within Your Lists and Data

Integrating CRM and email marketing will ease your worries about data being out of sync between the two different systems.

If the CRM and email marketing systems aren’t linked, you’ll be wasting time switching between multiple data sets of identical contacts. Maintenance teams know that losing or mismatching datasets are very time-consuming.

Integrated CRM and email marketing platforms integrate data while ensuring all systems have the same information. Due to this, it is easier to manage, analyze, and update data in addition to saving time, money, and leads.

Convert Marketing Engagement into Sales Actions

Centralizing customer data for all of your team members is important for converting engagement to profitable sales. This helps you prioritize and follow prospects throughout the sales cycle and guarantee that the right individuals are notified at the right moments to deliver the optimal interactions.

Personalization improves consumer engagement by making them feel appreciated and understood.

Instead of wasting time exporting and importing lists and missing out on possibilities, you can enhance sales by quickly designing a workflow and actions. These should be based on parameters you specify, thus will help salespeople in better tailoring their interactions with leads.

Upgrade Sales and Marketing Collaboration

Qualified leads are sent to sales at the appropriate moment in the customer journey, and an integrated CRM and email marketing platform helps to increase lead quality. Due to the automation of touchpoints along the customer journey, 80% of organizations experienced a rise in leads in 2020

Due to such astonishing results of this automation, marketers’ workload is reduced, allowing them to spend more time on nurturing and especially targeting sales leads.

When you use lead capture forms, you momentarily create new prospect records within your database. This action is followed by the new records being primed and ready for the automatically scheduled activities or nurturing programs for your E-marketing software. 

These lead capture forms are recorded in your CRM software and forwarded for follow-up via an integrated system.

Sales teams may subsequently use the marketing lead behavior analysis data to better digest and sync contacts with online browsing behaviors, email click-throughs, and content downloads.

Increased Convenience & Visibility

When compared to managing several expensive and complex software solutions, integrating your CRM and email marketing has many benefits. Mainly, it’s a cheaper method to shorten your workday, minimize administrative stress and lower learning obstacles.

Integration also enables you to efficiently analyze and assess results to enhance internal operations and sales and marketing methods. Each application may offer metrics for its own purpose. However, an integrated CRM and email marketing platform allows you to analyze combined marketing and sales data to identify effects, enhance areas of interest, and fine-tune plans.

How to Use CRM & Email Marketing Together

With over 3.9 billion active users worldwide, email marketing is one of the most prevalent means of marketing today. It’s a fantastic method to communicate with your consumers, with a vast selection of options to provide information. Combining your email marketing tool with a CRM system is one of the greatest methods to guarantee that you’re delivering the appropriate material to the right people. 

Combining CRM and email marketing for small business will provide improvement of several features, including:

Analytics and testing
Lead nurturing
Mass emailing
Recipient engagement tracking
Automated email responses

The results of each of these features will exceed your expectations and the numbers will speak volumes of how great of a decision you made when you decide to utilize all email marketing tips and implement integrated CRM for small businesses.


Regardless of which strategies you’ve used up until now, email marketing for small businesses is the way to go. This software combined with email marketing will work wonders for your company. There are a lot of segments that will improve by targeting the right group of customers and automating all of the processes. With that issue out the way, all you have to do is implement the best tools in today’s marketing plan and skyrocket your company to heights unimaginable prior to discovering the power of email marketing for small businesses.