Turning Websites into eCommerce Platforms: What is WooCommerce?

by Rencel Leyran in Web Development May 10, 2024

What is WooCommerce? It’s one of the most used plugins on WordPress that can turn your website into an eCommerce platform.

With the help of WooCommerce small businesses can turn into thriving shops because it provides entrepreneurs and SMEs with the tools they need to create, manage, and grow their online store. This powerful plugin comes with a user-friendly interface, extensive customization options, and a seamless integration with WordPress. A solution that makes online selling much easier.

In this article, we go through WooCommerce’s features and expound on how it can be beneficial for your new store. If you’re looking to hire a WooCommerce developer, this blog can also help you understand the work that they’ll be doing for your company.

What is WooCommerce?

WooCommerce is a popular open-source eCommerce plugin for WordPress. It’s a plugin that can help individuals transform their websites into an online store that can help them effectively manage their sales, whether their products or services are tangible or intangible.

Launched in 2011, WooCommerce has been empowering business owners to open their online stores by providing them with tools that allow them to manage inventory, handle shipping, and process payments. WooCommerce users can customize their websites in a breeze because of the variety of themes, plugins, and extensions available to them.

The plugin also provides business owners and freelancers with the opportunity to scale their businesses according to their needs. It provides them with the flexibility to scale their operations up or down depending on market needs.

As an open-source platform, WooCommerce benefits from a vibrant community of developers and contributors who continuously improve and enhance its capabilities through updates and extensions. This collaborative ecosystem makes WooCommerce a powerful eCommerce solution, empowering millions of businesses worldwide to succeed in the digital marketplace.

How is WooCommerce Related to WordPress?

WordPress is the world’s leading content management system (CMS). WooCommerce, on the other hand, was developed by WordPress’ Automattic.

Think of WordPress as a blank canvas, and WooCommerce serves as a tool that can turn this blank page into an eCommerce hub.

What is WooCommerce Used For?

WooCommerce is a plugin that can help turn WordPress pages into fully functioning online stores. Using this plugin, you can manage inventory, process payments, manage orders, and so much more.

Business owners, freelancers, and large corporations use WooCommerce to increase their digital footprint. It’s easy to use, but it will still take time to master, so opting to hire experienced web developers is also an option.

Why Should You Choose WooCommerce?

It Has a Product Management Feature

As a business owner, one of the things you must get ahead of is product management. Sorting your inventory out as early as possible can lead to fewer headaches in the future. Using WooCommerce’s product management feature, you can categorize your products and add details such as the item’s color, size, and type.

Additionally, WooCommerce comes with a produce management feature that allows you to sell any product you want. Whether it’s a physical product, a digital commodity, or a service, you can sell it all here.

It Has an Order Management System

When the orders start piling in, you may find yourself feeling a little overwhelmed. This is why WooCommerce has an order management system that’s ready to help you monitor all the orders sent in by your customers.

If someone places an order on a different channel, you can manually create an order and log it into your system. That way, you have an accurate tracking feature for all your orders in just one system.

It Can Generate Sales Reports

As a business owner, you know how important it is to have sales reports readily on hand. This will help you determine whether you’re in the negatives or the positives in business, which is why WooCommerce has developed a tool that can automatically generate sales reports for your business.

Using this generated sales report, you can easily see which parts of your business are due for improvement and implement your observations for your company’s success. In addition to that, the built-in analytics tools can even help you understand your customer’s behaviors, which can translate into a better marketing strategy for your company.

It Offers Flexible Payments

To make online shopping more convenient for your clients, you want to be able to offer a variety of payment methods to them. WooCommerce can help you do just that by offering a variety of payment methods such as cash on delivery (COD), digital payments, and bank transfers. You can also link it to compatible payment gateways such as Paypal, Stripe, and Apple Pay.

It’s a Secure System

For online businesses, security is paramount especially as cybercrime rates increase. WooCommerce is a secure plugin that protects your and your customer’s data from third-party services. This means that all transactions on your website are secure.

WooCommerce also receives regular updates to ensure that its security systems are up to date.

It’s Highly Customizable

Customizing your store is important because it sets your business apart from the competition. WooCommerce offers you the opportunity to create a store that adheres to your branding by using any of its free and paid themes for your website.

As your business grows, you can also customize your website further by adding more plugins to make it more dynamic. The open-source nature of WooCommerce also means that there’s a group of developers who are making improvements to the plugin, making it so much better for users.

It’s Mobile-Friendly

As more and more consumers shift to shopping on their phones, developing a mobile-friendly eCommerce website becomes more important. WooCommerce offers a variety of themes that are mobile-friendly, making it much easier for your visitors to turn into customers from the convenience of their phone.

It Has Community Support

WooCommerce has a global community that’s ready to help you with any of your problems. Community support also makes it more likely for you to succeed by providing you with all the knowledge you need to set up and troubleshoot your website.

It’s Free

If you’re just getting started on your online business, you want to make sure that you minimize costs wherever you can to maximize profits. This is why a lot of startups are using WooCommerce.

WooCommerce is free to download and use, so you can get started on your shop without having to pay a fee. Use your financial resources for more important things, and you can even choose to upgrade by paying for other features once it’s more sustainable for your business.

Is WooCommerce for You?

WooCommerce provides anyone with an idea with an avenue to sell it at zero cost while providing you with all the tools you need to succeed. It’s a low-risk solution if you’d like to get started on turning your website into a fully functioning store in no time.

If you think that setting up your website is too much work, you can consult us at Webmastered and we can help you create the online store that you’ve envisioned.