With the arrival of digital marketing, thousands of global enterprises were given the opportunity to take their business online. Though digital marketing falls among the most convenient and successful tools in scaling a business, it is also an umbrella term consisting of essential bits and pieces that will take full effect only if and when combined accordingly.
Whilst digital marketing strategies are no news in the online market, its modus operandi is ever-changing and adapting to the needs of all respective industries.
So, what may have worked in terms of digital marketing a few years ago might not do the same trick for your business in today’s corporate climate. SEO, PPC, Web Design, as well as email, content, and social media marketing – all these and more make some of the key digital marketing trends of 2023 businesses should consider.
However, implementing the latest digital marketing trends in favor of a business can be easier said than done.
Key Digital Marketing Tools to Look at in 2023
Don’t know where to start?
Here is a detailed guide to help you better detect the key digital marketing tools for 2023 and adjust to the newly-imposed trends in flying colors.
Search Digital Marketing Trends
The best way to promote an online business built from scratch is through upholding the up-and-coming Search Marketing trends. Therefore, your first step in promoting your business and generating suited digital marketing metrics and KPI – is Google.
Voice Search
According to abundant online research, almost half of the youth are keen on using the Voice Search tool rather than typing. It’s like basically talking to your phone, asking specific questions, and waiting for the right answer to pop up. Voice searches are the utmost digital tool of today and omit the use of typing by introducing the power of smart speakers like Google Home, or Amazon’s Alexa. Want a more responsive digital marketing strategy and therefore, business? Optimize for voice search at once.
Quora Marketing
For your effective brand strategy to move forward, Quora Marketing can be a necessity. Though previously neglected as a viable marketing tool, Quora Marketing has recently fallen under Google’s good graces. Every time we search for something on the internet, we tend to focus on the top ten results appearing on the first page. Interestingly, among them are also Quora-based answers.
The charm of this platform is that real brand customers can interact there easily, ask their related questions, and get them answered – all of which makes the site transparent and trustworthy for users to rely on. To promote your business on Quora, try to upload appropriate questions there and answer them.
Vernacular SEO
With the pandemic still going on, and the arrival of the 5G network, almost the whole world is online nowadays. Chances are, not every internet user has a decent knowledge of the English language or any other commonly used language. Many individuals are, in fact, searching content available in their own regional vernacular language, and that’s exactly what you should be aiming at as well.
In other words, develop your website to be compatible with most regional languages – other than English – and incorporate suitable vernacular SEO. Then, sit back and watch your digital metrics and KPI skyrocket!
Hyper-Local SEO
Google My Business is one of the greatest key digital marketing tools for startups. With the power of Google Maps, discovering new clients has never been easier. This algorithm focuses on the searchers’ name, number, and address in generating the most precise results.
With this tool, searchers can even discover additional info like the location of the business they are interested in or their working hours. Keep your Google My Business tool up to date and active, and watch business magic happen before your eyes.
People Also Ask – PAA Strategy
“People also ask” is yet another Google feature similar to Quora Marketing. After typing the search preferences, the tool generates four or five questions that are the most relevant to the user’s search – typically found on Google’s first page.
All questions provided have a high click rate and are positioned right below the top three Google searches. These questions are automatically generated by Google or other users who were searching for the same topic earlier. The best way to promote your business site is to use these questions as part of your website FAQ section, thus making it more findable, to put it simply.
Website Digital Marketing Trends
Website Digital Marketing every business incorporates to drive local traffic to their new website. The purpose of using key digital marketing tools, this included, is straightforward – business expansion.
In other words, the aim is to bring in more customers to your website through other sites that might be interested in your products or services.
Chatbots
Without a doubt, a Chatbot has been one of the key digital marketing tools available for some time, but AI-driven Chatbots have just now come into the market. The first thing you should do is to ensure that the traffic on your website is becoming a lead, and the Chatbot can do all this work for you while you are sleeping. Install a chatbot and start collecting leads. Using instant messaging to chat with customers can help bring them to your website. This technology can communicate 24/7 with multiple users at once. While with Chatbots, users can make orders, payments, or even give a tip.
Personalized Pop-ups
Whoever has scrolled on the internet has come across a pop-up at least once. Pop-up ads are so efficient that they can even unexpectedly appear on the user’s screen, offering them a suitable discount or even the chance to win a prize by playing a game.
However, when setting up pop-ups, mind if your users have already purchased an item from your site or if they are doing it for the first time. In terms of the latter, the best option is to offer them free items or services, whereas for regular customers, a decent, say 20% discount, will work like a charm.
Social Digital Marketing Trends
Social Media Platforms are constantly evolving and improving their algorithm and adopting a variety of trends. Marketers use these rapid changes as an opportunity to expand and share their content.
If you want to make a name for your business social-media-wise, it’s pivotal that you keep up with the key digital marketing tools. Plus, you can get most digital marketing analytics tools free of charge.
Pinterest Promoted Pins
Though often confused with a social media platform, Pinterest Promoted Pins is a search engine that helps drive traffic. Around 70% of users use the engine to discover new product brands and services, mostly in the eCommerce department.
They look like regular pins, but provide business owners with extra tools in becoming more distinctive on the market and appealing to the right audience. Amongst other perks, the pins allow customers to find your business more efficiently, as they point them to a specific service or product you’re offering. Not to mention, using pins is far more profitable and budget-saving compared to using Facebook, Instagram ads, or even Google Search.
Video Content Marketing
With the 5G network coming in, posting video content has become much easier in terms of quality and speed. Forget long-form texts that are tiresome to read; you can present your brand in a more engaging way. Videos are now a much more preferred content format across the globe, and images are taking the back seat.
TikTok and Instagram Reels
If you want to share your business on either TikTok or Instagram – or both – reels are your go-to audience driver. Reels offer short, fun, engaging, and alluring video content, just enough to poke anyone’s interest. It’s incredible how you can broaden your audience with these innovative shorts, as YouTube calls them. Years ago, this type of content would be unimaginable, but today, it is the utmost cog in the digital marketing machine. Post a reel on Instagram or TikTok, and see how millions of viewers start pouring in. Why? Because the algorithms push them to be the next great thing.
With the pandemic happening, and all this nothing to do, TikTok and Instagram have definitely exploded in popularity over the course of mere months. Reels can serve a plethora of purposes – to buy ads for your business, make it seen and heard, make it hip as well. Instagram is huge on profiting off TikTok’s ideas and even allows for uploading educationals and DIYs. Not to mention, with their latest Insights feature, tracking your performance is at your fingertips.
No, this doesn’t mean photos have been dethroned. On the contrary, Instagram has even a newer feature – Shoppable Content – where people can easily tap photos to see recognizable brands influencers are promoting. There are other details, too, like the sites or locations where the items can be purchased, and their respective cost.
Youtube Shorts
Music platforms can also be an incredible place to promote brands. 2023 has brought one new addition to the most popular Youtube platform, similar to TikTok and Instagram Reels, called “Shorts”. They’re only 15 seconds long but do so much for your popularity and visibility among your desired audience. This is a true ace up your sleeve and will win you the right exposure and attention. Trust the trends – Youtube Shorts will be the biggest thing this year.
Spotify ads
Spotify Ads makes for an ideal strategy for small local businesses. Why? It targets all customers by age or gender. It’s broad in its appeal and works well, too, giving you enough space to promote anything from a local restaurant to a carwash place. To make matters more interesting, this year, Spotify implemented the video feature in its ads – one that can’t be skipped – which ensures you’ll be seen among your fans, one way or the other.
Personalized Remarketing
Personalized remarketing – read that again – is, by far, the most important factor in appealing on social media. Based on customer relevance, this nifty tool helps up your personalized remarketing game on various levels. For example, if someone is interacting with your page for the first time, you can display a discount ad. Once they click on it, you can go ahead and move on with your incentive – the sale. This kind of engagement will earn you loyal, trustworthy, and genuine clientele – which is exactly what you’re after.
International Ads
This is one of the raging digital merchandising trends for taking your website traffic a level higher. The pandemic has temporarily closed all physical businesses, which forced most businesses to move online. Now, every business turns global, partnering up with other big names in the game. That said, it’s useful to know that social media ads might cost less in particular countries. Do your due diligence, and thorough research and get exploring your location-based options.
Lead Nurturing Marketing Trends
In the process of making a sale, proper engagement with customers can make your digital marketing metrics and KPI, whereas an inadequate one will certainly break them. Keep your profits close and your customers closer – by offering them something new every time and by implementing their ideas.
Personalized Email and SMS Marketing
The email has been here for donkey’s years and it’s definitely the most dependable source of digital marketing. Nothing beats what this trend does. Choose between advertising your business through promotions, or by showcasing your overall achievements – these factors earn you the big sales. Newsletter ought to be short, to the point, inviting.
When composed right, and enriched in all relevant SEO, your target audience will stick to your brand like bees on honey. The same goes for personalized SMS marketing – keep your texts brief and comprehensive and watch the magic unfold. Don’t forget to include the option for opting-out, though, as you don’t want to spam your customers.
Personalized WhatsApp Marketing
It’s one of the most appropriate and must-use social media platforms for business. No other platform can reach up to a 50% clickthrough rate as WhatsApp can. That said, 2023 is the peak of WhatsApp’s digital marketing tools. Such include sending personalized messages to your audience directly from your business account. It’s like chatting – but with a business deal on the side!
Since WhatsApp also keeps track of your orders and allows payments, it makes the whole package as far as digital marketing trends are concerned.
Final Thoughts
2023 has brought many inventions and trends in the digital marketing world that you can implement for your development. Add AI to that, and you have yourself long-term success and efficiency – no matter your product or service.
So, use as many of the key digital marketing tools as your heart desires. Explore your options and see what fits your business model. Last but not least, remember – you are in the power of your marketing strategies, not the other way around. z
